Bicycle Network: Roadies
We want a culture to emerge where riders feel comfortable speaking out and taking responsibility for their own behaviour, and that of the bunch. We don't want authoritarian command and control, but influence and consensus building.
Over time we should be able to build a culture where individuals and groups will naturally take responsibility for the welfare of fellow riders, build affinity within the group and #leadtheway with their own behaviour.
If us as riders don't take that responsibility, then the fun and camaraderie will be taken from us. Someone has to take leadership, speak out and show the way.
If this person is you, tweet us your commitment and include #leadtheway. Of course, showing your commitment on Twitter is just the start, it's how you behave on the road that counts.
We're working on further initiatives to support you and the bunch, these will roll out over time.