Leadership Team

The Bicycle Network Leadership Team


Craig Richards


Craig leads an amazing team of people who are striving to make the world better. Physical activity is vital for a long, happy life. So Bicycle Network's strategy is to make bike riding easy for everyone.

As the CEO, Craig’s role is to provide direction, get the best out of the team and make sure everyone is on track. Craig says the title means nothing unless he inspires the team to do things they didn’t think they could.

Craig sums up how he feels about his job with this quote, ‘To love what you do and feel that it matters, how can anything else be more fun.’


Tess Allaway,

General Manager, Government and Behaviour Change

Tess heads up the Behaviour Change and the Government and External Relations teams. She's passionate about seeing positive results from the various groups she works with – from helping teenagers build and ride their first bike, to introducing adults to the pleasures and health benefits from regular rides to work.

Tess joined the Bicycle Network team in 2011, and has successfully led two teams in her time – People and Culture and Behaviour Change. She's now taken on the opportunity to lead not just the Behaviour Change team, but all the Government side of things. Tess came to Bicycle Network with experience in the non profit sector, after spending five years running international exchange student programs for Australian teenagers. She holds a Bachelor of Arts and is halfway through a Masters in Business Management.

She first got to know Bicycle Network in 1999, when she completed the Great Victorian Bike Ride with her school. The most memorable and challenging experience was climbing and descending the Black Spur in torrential rain.

Tess now has two bikes in her garage and chooses which one to ride depending on the occasion – a carbon pink road bike to take the Beach Rd route into the city each day for work, or a much heavier blue ladies step-through bike (with a basket) for shopping trips and exploring Melbourne at a slower pace.


Darren Allen,

Chief Operating Officer

Darren Allen has been in the Bicycle Network events team since 2011 and General Manager since early 2014.

He was part of the management team that transformed Peaks Challenge into a world class event, the development of Ride the Night and his involvement on the 5000+ riders on the 2013 RACV Great Victorian Bike Ride showcased his ability to be promoted to General Manager, and now Chief Operating Officer.

His passion and inspiration come from making things better, whether it’s a house renovation, a riding event or developing the best in a team member, his most obvious trait is drive and commitment for improvement.

Developing the Bicycle Network events calendar is Darren’s biggest challenge, keeping Bicycle Network existing events as industry leaders as well as being across the next big thing definitely keeps him busy.

Even though he is usually flat out busy, he still loves a cup of tea with the workshop boys and is always up for a chat with a rider on the RACV Great Victorian Bike Ride.


Anthea Hargreaves

General Manager, Communications

Anthea Hargreaves is Bicycle Network’s General Manager of Communications who loves both health promotion and social media in equal measure.

Anthea balances her time (and two phones) between taking calls from journos, sending out press releases, updating the website, managing Team Bicycle Network, sending e-news' or tweeting/facebooking.

She also loves being on events, capturing and sharing the moments riders share on them.  Anthea is inspired by making a difference and empowering people to do the same.  An advocate for physical activity, Anthea lives and breathes sport (particularly playing netball and following her beloved AFL team the Western Bulldogs).


Sarah Morrison

Head of Strategic Planning

Sarah completed a Bachelor of Communications at Griffith University, Brisbane in 2004. She joined the Bicycle Network team in 2009 as a Marketing Coordinator, progressing into the team Manager and has since moved into the Leadership Team in a newly created role as Head of Strategic Planning.

Sarah is responsible for getting the organisation’s key initiatives up and going. She’s busy helping the team to think beyond today, and work towards the tomorrow. Her natural state is motivating. Her passionate drive for change is infectious; you can’t help but get behind whatever it is she is working on.

Sarah loves the variety in her role. She gets to be involved in all aspects of the organization, working with all teams on small and big-picture projects. Always up for the challenge, willing to wear her heart on her sleeve, passionate for success and a lot of fun.

From driving a 3-tonne truck around the Victorian Alps, to meeting with stakeholders from across the country in sharing ideas to get more people riding, she certainly likes to get in and get her hands dirty.

When Sarah first started at Bicycle Network, she didn’t own a bike. But over time, her team mates got her on-board by riding with her to work, and commutes weekly and rides recreationally on Sundays.


Renaldo Tomasiello

General Manager, Finance

Renaldo heads up the Finance Team at Bicycle Network. His role is to manage the integrity of the Bicycle Network finances and help maintain controls and safeguard the cash flow of the organisation. With the help of the Finance team, Renaldo is able to provide value and support to the rest of the organisation by having Payroll, Budgeting and Forecasting, Risk, Compliance and Governance systems in place.

Renaldo has completed his Bachelor of Business in Accounting and achieved his CPA qualification back in 2001. Post graduate studies have seen Renaldo qualify for his Graduate Certificate and Graduate Diploma in Business Administration. He is nearing his MBA completion also.  Renaldo has a wealth of experience in the Not for Profit sector and has been with Bicycle Network since May 2012.

In his time away from the office Renaldo is a passionate footy fan as well as a keen golfer. Although not as fanatical as some, Renaldo still loves to jump on his bike during the Spring/Summer time in an effort to keep his body in shape. Spending time with family and friends are also high on his priorities. He loves all things Italian and certainly food is one of them.


Rebecca Lane

General Manager, Events

As the General Manager of Events, Rebecca looks after a growing portfolio of mass participation, challenge, and community-based events. Rebecca’s goal is to help her team deliver quality cycling events that change people’s lives and continue to build on Bicycle Network’s reputation as an industry leader in mass-participation events.

Having completed a Bachelor of Sport & Leisure Management in 2009, and with a background in major events, Rebecca relishes the constant challenges and variety her role brings, and loves the opportunity to help bring cycling events to many different parts of Australia.  She also loves the experience of working with an incredible and dynamic team, including our dedicated volunteers.

Rebecca’s recently swapped her step-through for a road bike and is enjoying the new experiences it brings. She also loves to travel and indulge in great food and wine, concerts, cooking and sport!