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Our Organisation

We believe physical activity is vital for a happy, healthy life. So we make bike riding part of every day. Our strategy is to make bike riding easy for everyone.

Bicycle Network CEO Craig Richards

This is usually the part of the website that’s written by clever consultants in expensive suits.

They like to fill the page with stuff like ‘we proactively shift paradigms that create leveraged alignment and synergistically add value’.

But we wanted to avoid the jargon, so we thought we'd write it ourselves. It means the words are a bit rough, but we reckon it’ll help you sort out why we do what we do.

It also means something to us. It’s more than just words put in a frame on the wall in reception. It helps us be honest, open and accountable to ourselves and to you. So, here's what you need to know about Bicycle Network.

Why do we do what we do?

We believe physical activity is vital for a happy, healthy life. So we make bike riding part of every day.

What’s our strategy?

To make bike riding easy for everyone.

What are we like?

We're committed, honest, inclusive and progressive.