barefoot wrote:Criticise the story? WTF do Wiggo and Armitstead have to do with local transport cycling? That's kind of like making a connection between Usain Bolt's world records and funding for improved footpaths.
Sports cycling performance success has always been used as a motivator for more cycling activity generally. Look at the impacts of Cadel's TdF victory, even the follow on in in the early 80s from Phil Anderson.
Yes, but I'd put money that the increase in cycling activity would be among those who already cycle (a bit or a lot). It re-invigorates those who already identify as cyclists.
What this Welsh initiative is trying to do - most commendably - is to get non-cyclists on to bikes for what we would consider very short trips. A few hundred metres, maybe up to 2km.
Taking the elite running comparison a bit further - a Cathy Freeman or Steve Monaghetti or Usain Bolt might lead to an increased participation in running. Maybe even people running to work. But that's only people who already run, or are able to run. It's not going to tip normal, sedentary, non-running people over the line, from driving around the block to pick up the milk and paper, to walking around the block instead. It's a different demographic.