What inspired you to become a regular commuter? There's a number of common answers to that question (convenience, money, fitness, time), but when it gets down to it, the reasons are quite unique to the individual. So, also, are the barriers (real, or perceived) that needed to be overcome. Invariably, however, there's other riders that factor in to a lot of that inspiration.
It's most commonly a friend or a workmate. A member of the family or a neighbour. Or perhaps someone who you used to work with previously, who you once thought was a little weird, but later made you think, "well, if they
can do it...". That guy that passed you in traffic every morning. Or your memories of your teenage years.
This means today, you
are inspiring others. Those around you. Perhaps obviously, perhaps subtly. You are helping to further transform cycling (back) into what the average person perceives as a normal method of transport. Many people are already there, with others, there's a long way to go.
Ride2Work has been operating for 19 years - starting in Melbourne running a Ride to Work Breakfast a few times a year, it has now been national for 6 years. Ride2Work Day is the most obvious aspect of the program, with well over 100,000 riders using the day to celebrate their regular commute, or perhaps give it a try for the first time. For some, it may be the only day they try it all year - or the distance is too great, but they make the effort. (Anyone rivalling the guy riding from Wollongong to Sydney?).
But, it's the 85% of people who register who are regular commuters that is the power of the Ride2Work Program. It may just be a few days a week. For many, it's daily. It's these riders who provide the most influence. The (optional) details of their riding habits help influence governments at all levels. But it's also the key motivator for individuals.
Follow-up surveys reveal the key reason all riders - regular commuters, occasional commuters or first-timers - register is to 'be a part of something big which encourages cycling
'. Your registration helps make it big. It helps give the concept of riding to work profile. It helps give it media coverage. And yes, it helps Ride2Work procure sponsorship. We can then best provide support to individuals and workplaces who know commuting by bicycle is a good thing. We can provide support to new commuters overcoming those initial barriers. And those same follow-up surveys show that 38% of new commuters on Ride2Work Day 2011 were now commuting more than once per week 5 months later.
Be a part of something big. Register today