Why should we and other advocates be focusing on the female rider? Why is it important to get greater support for women’s racing and events? Why should the cycling industry spend more time marketing to women? Why does it matter if women ride bikes?
Women are the greatest influencers of all time. Women like to tell of their experiences, encourage and support one another. Women like to share. Women talk, women write blogs ...
Women are integral to lifestyle education - Women who are cyclists are going to teach their children, their friends, their friend’s children, their students and their students’ parents that cycling is important. Women have an almost 2:1 presence over men in advocacy.
Women make financial decisions ... Marketing strategists know that women control over 85% of all consumer purchasing across every brand category.
Women are ambassadors for the sport ... Women with the power to maintain a successful career, raise a family and race bikes must have passion and determination. Women who race bikes make great spokespeople and role models.
Enjoy your rides over the break ladies.