Our vision - Every kid riding a bike
To get the wheels rolling on our First Gear initiative, we're shooting for getting 10,000 kids riding bikes this year who otherwise wouldn't have had the chance.
That means that through our support of local initiatives around the world — the kind you see featured on this site — we'll reach 10,000 kids, by providing the setting, tools, and encouragement they need for a memorable ride.
So how will we measure our success? If 50 kids show up to a ride event we host, for instance, we'll move our online counter 50 spaces. If we donate 10 bikes to a school program that teaches 100 kids to ride, that'll count as 100 ... You get the idea. While admittedly not an exact science, we'll do our best to accurately gauge the number of kids we reach with every effort.
The Specialized First Gear initiative was born out of a fundamental need to get kids riding bikes. Set a kid riding and you set them on a winning course for life: You help defeat childhood obesity and attention deficit disorders. You give them a chance to progress and even excel in a sport. And you develop healthy habits that last a lifetime. If the First Gear initiative inspires others to take up the cause, that's a win-win.