like a hot air balloon rising, I can actually feel the warmth and eminence of your various responses to our various memos rising like a soufflé - or like a giraffe's neck coming back up after a drink at the river, if you prefer.
Now the executive team at BYK-FM has gone out on a limb and agreed that we should dangle in front of you one of the substantive prizes from the prize cupboard (every self respecting radio station has one) - in exchange for the best entry in our new - and in the best tradition of sudoku - intellectually stimulating competition.
What we need is a Call Sign for the station.
At the moment we have nothing on the whiteboard, as we wiped anything that reminded us of "This is BYK-FM your boring radio station - bland interviews and music without soul". Didn't have the right zing, we thought.
So we really do need some creative input (which is not our special strength) to sparkle it up. Can you just let us have just a one liner - or alternatively some threads of an initial suggestion that we could progressively build on?
How's this for a possible start - "This is BYK-FM broadcasting to you live from world headquaters of the Great Victorian Bike Ride. Go Listen - Go BYKFM". Or is that car crash radio?
Competition is open to everyone - so feel free to lodge a group entry - and keep that date free for your walk down the red carpet to Studio One and into the cocktail party, where - with suitable drum roll(s) - the prize(s) will be presented.
Bernard Kelly BYK-FM 0414 778 518
"GO LISTEN, GO BYK-FM"