Hello Bicycle Network Members,
I have been investigating the possibility of launching a very different type of bricks-and-mortar retail cycling business within the Sydney metro area. The concept is very much people oriented, and focuses on cyclists that are looking to expand their interest in cycling, as well as expecting the most from their bikes and being part of the cycling culture.
Whilst undertaking my initial research, I thought it would be a great opportunity to table a few questions to the BN forum members surrounding the following topic.
WHAT FEATURES WOULD MAKE A RETAIL BIKE SHOP ‘PIVOTAL’ TO YOUR CYCLING EXPERIENCE?
I don't mean how can we improve existing Local Bike Shops (LBS), but what would you ideally want to see from a uniquely different bicycle shop experience. Generally LBS are somewhat generic. There are a few standouts, that look to break the mould in selling you a bike, offering an ongoing cycling experience and provide a community centric hub.
I can hear chatter welling in this direction 'well isn’t that what a bike shop is for - selling bikes and related accessories'.
To this I would agree, but the bike and all that goes with it, is a lot different from other retail products that are sold. Retail cycling is a mature business and has a number of cultural and sub cultural attachments, which make it much more then just a ‘product’. It can be seen as a primary mode of transport, an explorer of single track, the roadie brigade, urban commuter or a fashion accessory for the younger hip crew.
What I am hoping for is the insight that would make the bike shop a place that would inspire a greater participation in cycling, as well as tapping into the benefits and culture that surround the cycling experience.
With thanks, Paul V.