'Both profit and sales growth in recent years have averaged over 50 per cent per annum,' Makes me reliase how cheap it must be to make bikes and bike parts given that sort fo profit growth! I'd buy some shares if they coem with a discount code!
I think you're misunderstanding the data. The profit growth is in dollar-terms, not as % of capital or margin on cost. It is growing because of those growing sales, caused by the expansion of Wiggle's operations from a LBS to an international on-line bicycle business, one that has a very competitive business model. Not because of any ultra-cheap bottom line.