There's some good deals on that list -- Fuji, Flight, Merida, GT road bikes and then there's the BMX, SS and MTBs which I don't take much notice of these days.
Although it looks a bit like they are playing the Harvey Norman game. That's where a retailer will claim a sale with a big headline percentage discount, it could be 30%, 40% or 50% - whatever. But when you go do your research, you find that no-one has ever sold the product for the supposed 100% price. In other words, while that 100% might be the Recommended Retail Price, every retailer has always been offering 20 or 30 % discounts on that.
So caveat emptor.