baudman wrote:Riddley wrote:Euan wrote:I can't help but feel that petitions such as this give these people more attention than they deserve. Does anyone know of an instance where a petition such as this has had a lasting effect?
That's a good point Euan. As I have said before in other posts, I am dubious about efficacy. But, if you say nothing, silence is consent.
Jones will not be sacked, in any case he is a part owner of 2GB. The aim is to reduce the revenue of the station. Whether or not that turns out to be a long term impact remains to be seen. But a lot of companies have had to deal with thousands of emails requesting they withdraw funding from the station. And 104,000 signs in 5 days isn't too bad is it?
http://www.facebook.com/SackAlanJonesAll advertising on Alan Jones' show has just been suspended. 2GB's owners released a statement this afternoon saying they're calling a "timeout" -- urging advertisers to "regroup" and consider returning to Jones.
Commentators are saying the response is "unprecedented". In just a week, 100,000 of you have spoken out about Jones' disgusting comments -- and it's forced more than 70 of Australia's biggest brands to withdraw financial support of Jones.
But, as with Marx, lets see what happens in a few months eh?
Macquarie's Chair Russell Tate is wanting to meet face to face with "representatives" of the consumers, it looks like he does not understand that the "medium is the massage" where connectedness and engagement is the effect on participants. Foolish reactive comments like he made today with no apparent irony casting consumers making choices as "cyber bullies" will harden attitudes to 2GB - simply consumers are not going to do as they are told.
Pundits are predicting a short campaign half life but if Macquarie Radio Network keeps behaving this way who really knows?
I think this has the potential to grumble along and re-inflame periodically; Jones has alienated people across broad ideological divides. The petition is not functional it's just a sign pointing in the direction of collective consumer power where individuals do not have to invest much personally to impact brands - a simple purchasing decision and a quick detractor post to get the attention of companies advertising with 2GB. Looks like Mercedes may grasp this and are making decisions based on their market demographics.