I thoroughly checked both papers yesterday, although I forgot to check the Sport | Cycling sections of each. I did that today, and still found no mention. I'm actually a bit upset at this, and sent the following online comment to BV, using the Comments link in their ATBIAD main page where the highlights of Sunday are reported:
On the BV ATBIAD 2010 Comments page, Victor wrote:While I had a great ride on the day (my 2nd longest ride ever), I'm a bit disappointed at the apparent lack of mainstream media coverage of this event. I couldn't find any mention of this event in The Age or the Herald Sun either before or after the event. More coverage, particularly highlighting all the benefits of cycling, would be nice to see, and would help the riders and BV get the maximum benefit out of this event.