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Sponsors and partners


Bupa – Official Health Partner

Bupa is delighted to be the Official Health Partner of Bupa Around the Bay, supporting Australians to lead active lifestyles​ through cycling. Bupa is​ a healthcare leader with health cover at our core, but it’s our purpose that makes us different. We want people to live longer, healthier, happier lives – and that doesn’t stop with our three million members.​

For close to ten years we have been encouraging people of different shapes, sizes and levels of fitness to improve their health by getting on their bikes. We are particularly proud to support Bicycle Network and Bupa Around the Bay since 2008.

The partnership is a natural fit given Bupa’s longstanding commitment to encouraging active and healthy lifestyles. One of the important facets of Bupa Around the Bay is that it encourages cyclists of varying abilities to train for, and participate in the event, and we hope this increased activity will become a part of their everyday lives. Through our continued support, we want to make a positive, tangible difference and assist in building a healthier future for all.

Bupa Members Benefits

If you’re a Bupa member and want to see the special benefits Bupa has for entrants please log in to your 'MyBupa page'.


The Smith Family – Official Charity Partner

The Smith Family is again proud to be the Official Charity Partner of Bupa Around the Bay. We value our relationship with Australia’s largest mass participation bike ride because many of the passionate cyclists who take part are also passionate about our cause.

In 2013, generous riders raised over $1,000,000 to support more than 1,900 disadvantaged Australian children with their education. This year, the fundraising goal is to raise $1,200,000 for the kids.

100% of the funds raised will be directed to the area of greatest need within The Smith Family’s Learning for Life program, which gives ongoing assistance to disadvantaged children and young people. If riders can help them develop vital life skills and stay engaged in their education, they’ll give students the best opportunity to break the cycle of disadvantage.

Many people think that a portion of the event entry fee also goes to The Smith Family, but this supports Bicycle Network in improving road conditions for all bike riders. The Smith Family will only benefit if riders take on the fundraising challenge, so we make it easy to gain the support they need.
Participants have their own online fundraising page, automated emails and personal contact at The Smith Family to help with all fundraising needs.

The support of riders really does make a difference to the lives of many young Australians in need. By fundraising, riders are helping disadvantaged kids to fully participate in their education, enabling them to create better futures for themselves.


Major Sponsors

The City of Melbourne

The City of Melbourne is committed to Melbourne becoming a true cycling city and making the municipality more bicycle friendly through the actions of its Bicycle Plan 2012-16.

The Bicycle Plan is a four-year plan for bicycle infrastructure and programs that will make cycling safer and more accessible for current and future cyclists in Melbourne.

In the first year of its implementation, the City of Melbourne committed $5.6 million to install approximately 15 km of new and upgraded bicycle lanes. Major upgrades included a critical east-west link through the city on La Trobe Street and peak bicycle lanes on Exhibition Street.

In addition to creating a strong arterial bike network, this year’s works look to improve connections between premium and off-road bicycle lanes so that cyclists have a seamless experience when riding around the city. Bike hoops and larger parking facilities close to shopping, entertainment and public venues are another focus for 2013-14 to make it easier for people to make local trips by bike.

For more information about cycling in the municipality, visit


SCODY – Official Clothing Partner

SCODY is proud to be the Official Clothing Partner of Bupa Around the Bay. The partnership is a natural extension of SCODY’s commitment to ‘Supporting the Sports that Support us’. We have been longstanding sponsors of Australia's largest mass participation bike ride in a pursuit to encourage community, team spirit and comradeship.

SCODY is Australia’s most trusted manufacturer of team cycle wear. SCODY has been producing technical cycling apparel since 1997. We have an extensive cycling range and can offer a garment for every level of rider, from elite to weekend warrior. Each garment has been engineered by our Research and Design Team, tested by the world’s best athletes and made for people like you.

Visit the SCODY website and sign up to our newsletter to keep up-to-date with the latest news and offers.


 VicHealth - Official Mobile Application Partner

TeamUp, a free app created by VicHealth, can help you find local cycling activities and connect with others in your area interested in cycling – plus hundreds of other sports and activities. Whether you’re just starting out or an experienced competitor, TeamUp makes it easy to find activities that fit your busy lifestyle – so you can get active when, where and how you want. Download TeamUp for iPhone, Android or Facebook from

  Exodus - Official Travel Partner

Since 1994, Exodus has been developing the widest and most dynamic range of cycling holidays across the globe. Our holidays come in all shapes and sizes from gentle cycling in the rolling vineyards and historic towns of the Loire Valley, chewing up exciting trails in the Moroccan Atlas Mountains or riding into the depths of South East Asian culture and cuisine. Whether you’re seeking the camaraderie of a small group adventure or prefer the flexibility of our independent tours, Exodus now has 60 itineraries to go for.  You can view all our awesome adventures on or contact us directly via

To WIN your place on a Exodus Cycling Adventure stay tuned for future e-communications from Bicycle Network & Exodus

Event Sponsors

Hobsons Bay City Council Home PageHobsons Bay - Event Sponsor

Hobsons Bay is situated on Port Phillip Bay, 10 kilometres west of central Melbourne, covering an area of approximately 66 square kilometres. Hobsons Bay has over 20 kilometres of bay frontage, quality residential areas, huge expanses of open space and a range of major industrial complexes, which contribute to the economy of Victoria.

As a cycling destination, Hobsons Bay surprises many with its maritime history, coastal wetlands and extensive city and bay view. Over 23 kilometres the Hobsons Bay Coastal Trail passes through parklands and foreshore areas of Williamstown and Altona. There are also six site specific public artworks to enjoy.

The Altona Beach Break is the turning point for the Bupa Around the Bay 50km ride option. The route takes the riders through Spotswood, Newport and Williamstown before arriving at Logan Reserve in Altona. The councils sponsorship of Bupa Around the Bay is in support of the Council Plan Key Strategic Objective 6 Art, Recreation and Culture, to foster and facilitate access to multitude of art, recreation and cultural pursuits across the city, specifically strategies that;

  • Promote and enhance community pride and sense of belonging.
  • Promote the artistic and cultural life of the City

Key Strategic Objective 5 Economic Sustainability specifically strategies that:

  • Support local businesses and trader associations to create vibrant shopping precincts
  • Build tourism potential by capitalising on Hobsons Bay’s natural assets

The Hobsons Bay Visitor Information Centre is a Level two accredited centre located at Commonwealth Reserve in Williamstown, right where the ferries come in. For assistance in planning your visit to Hobsons Bay, including information on timetables, accommodation, events or to check out attractions visit the website.


September e-news:

Hobsons Bay City Council is proud to be a part of Bupa Around the Bay, and we look forward to welcoming participating riders to the Altona Beach Break in October.

Hobsons Bay is a fascinating cycling destination year round.  This part of Melbourne’s west is a surprise to many visitors with its maritime history, coastal wetlands and extensive city and bay views.  Explore the Hobsons Bay Coastal Trail, a sealed and mainly flat shared trail, suitable for pedestrians and cyclists.  The 23kms trail passes through large tracts of parkland (including Altona Coastal Park and Cheetham Wetlands), the maritime precinct of Williamstown, and the beach and foreshore areas of Williamstown and Altona.

To help navigate the Coastal Trail, Hobsons Bay City Council has installed a series of trail markers and maps. Based on a nautical theme and constructed from recycled timbers the panels on the markers tell stories of the natural and cultural history of the area. There are also six site specific public artworks to enjoy.

For maps and further information visit or follow us on Facebook

Contact the Hobsons Bay Visitor Information Centre
Commonwealth Reserve, Williamstown 3016
Phone 9399 8641  7 days 9am to 5pm (closed Good Friday and Christmas Day)


Winners Sports Nutrition – Official Energy Bar Supplier

Winners Sports Nutrition is proud to be the Official Energy Bar Supplier of Bupa Around the Bay 2014. Our energy products have been developed specifically for cyclists and are used and recommended by cycling champion Cadel Evans.

Nutrition plays an important role for all cyclists, not just those at an elite level. On the bike nutrition will help any rider maximise their performance and ensure they finish extended rides in a healthy state. Winners supports Bupa Around the Bay as a way to help everyday cyclists utilise good nutrition to meet this cycling challenge.

Winners are providing a 10% discount on all orders from with the coupon code: ATB2014


Hydralyte – Official Hydration Sponsor

Hydralyte is proud to be the Official Hydration Sponsor of Bupa Around the Bay 2014. Hydralyte Sports™ is a clinical rehydration and electrolyte replacement product. It is low in sugar, high in electrolytes and designed specifically for sports and exercise. Like all Hydralyte products, it can be found in your local pharmacy. Hydralyte Sports™ is made in Australia by an Australian company, based in Melbourne. Hydrate with Hydralyte – the experts in rehydration.

As a Bupa Around the Bay 2014 competitor you can purchase Hydralyte Sports at preferred pricing; Use code: BAY for 25% OFF + FREE SHIPPING:

 Flexicar - Event Sponsor

Flexicar is delighted to be a partner of Bicycle Network and Bupa Around the Bay.

Flexicar is a cheap, green and easy alternative to owning a car. Instead of paying thousands for a car, petrol, parking, registration, insurance, servicing, repairs, cleaning… with a Flexicar membership we’ll pay for all that, you just pay for the driving you do. Hourly bookings even include unlimited kms!

If you love riding your bike and catching trams but want to drive once or twice a week, or if you’re a business owner wanting to cut your transport costs, joining Flexicar means you can book any of our hundreds of cars around inner-Melbourne. Just swipe your card and drive.

 hockingstuart -                Event Sponsor

hockingstuart is thrilled to be once again ​partnering with Bupa Around the Bay.
Since opening our doors in 1985, hockingstuart has led the way in Victorian real estate. Our red magazine was the first of its kind. We were the first to conduct Auctions on Sundays. We recognised the power of the Internet, introducing the first online property alert. Our training and career development is second to none. Today we have 50 offices across Melbourne and regional Victoria.

Let us come along for the ride in your property ventures. Visit our website for a free appraisal today.