Sponsors and partners

The Smith Family – Official Charity Partner

The Smith Family is again proud to be the Official Charity Partner of Around the Bay. We value our relationship with Australia’s largest mass participation bike ride because many of the passionate cyclists who take part are also passionate about our cause.

In 2015, generous riders raised just under $1,000,000 to support more than 1,900 disadvantaged Australian children with their education. This year, the fundraising goal is to raise $1,200,000 for the kids.

100% of the funds raised will be directed to the area of greatest need within The Smith Family’s Learning for Life program, which gives ongoing assistance to disadvantaged children and young people. If riders can help them develop vital life skills and stay engaged in their education, they’ll give students the best opportunity to break the cycle of disadvantage.

Many people think that a portion of the event entry fee also goes to The Smith Family, but this supports Bicycle Network in improving road conditions for all bike riders. The Smith Family will only benefit if riders take on the fundraising challenge, so we make it easy to gain the support they need.

Participants have their own online fundraising page, automated emails and personal contact at The Smith Family to help with all fundraising needs.

The support of riders really does make a difference to the lives of many young Australians in need. By fundraising, riders are helping disadvantaged kids to fully participate in their education, enabling them to create better futures for themselves.

Major Sponsors


Wiggle - Major sponsor and online retail partner

Wiggle’s mission is to inspire everybody, everywhere, every day to experience the joy of participating in cycling. We’re the sports retailer run by people that love sport, and this comes across in our unrivalled service, technical knowledge and product selection –we only sell products on Wiggle that we are proud to recommend, products that we would use ourselves.

It’s a great honour for us to be able to support and associate ourselves with Bicycle Network and Around the Bay 2016. Together through cycling we hope to help more Australians participate in physical activity for a happy, healthy life.

If you’re in need of any upgrades, new clothing or replacement parts for your bike we’re here to help out at wiggle.com.au. You’ve got our commitment we’ll never be beaten on price!

The City of Melbourne

The City of Melbourne is committed to Melbourne becoming a true cycling city and making the municipality more bicycle friendly through the actions of its Bicycle Plan 2012-16.

The Bicycle Plan is a four-year plan for bicycle infrastructure and programs that will make cycling safer and more accessible for current and future cyclists in Melbourne.

In the first year of its implementation, the City of Melbourne committed $5.6 million to install approximately 15 km of new and upgraded bicycle lanes. Major upgrades included a critical east-west link through the city on La Trobe Street and peak bicycle lanes on Exhibition Street.

In addition to creating a strong arterial bike network, this year’s works look to improve connections between premium and off-road bicycle lanes so that cyclists have a seamless experience when riding around the city. Bike hoops and larger parking facilities close to shopping, entertainment and public venues are another focus for 2012-16 to make it easier for people to make local trips by bike.

For more information about cycling in the municipality, visit www.melbourne.vic.gov.au/cycling

Tresidder Insurance 

Hobsons Bay City Council




Coros™ Frontier, the industry pioneering smart helmet, gives you the ultimate audio platform with all the benefits of your smart phone while you ride. Coros™ Frontier uses integrated bone conduction technology to channel music, calls, navigation prompts, pace alerts and more with safety ensured.

Join us to be part of future cycling. For more info about COROS smart helmet, please visit www.iico.com.au


eBikes inspire and drive our mobility and are one of the most agile, comfortable and simply clever means of transportation of our time. They positively affect our health, the environment and society.

The most modern components and high degree of design flexibility offered by the Bosch drive systems form the foundation for bicycle manufacturers’ diverse palette of products – whether they be full suspension, mountain, trekking, city or touring bikes.

Quad Lock

Developed in Australia, Quad Lock is a unique mounting system for your smartphone. Adaptable for riding, running, driving and more it is a great solution allowing you to conveniently attach your phone when out and about.


VicRoads proudly supporting Around the Bay 2016