Bicycle Network: Fostering Sustainable Behaviour Change Workshops
Advanced Workshop Information
Run for the first time in Australia!
This two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable behaviour. The session will introduce leading-edge material on selecting behaviours, identifying barriers and benefits (including market segmentation), applying behaviour change tools (including some exciting new developments regarding the use of commitments, norms and social diffusion), and piloting programs.
Further, participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose.
Note: Registrants for the advanced workshop must have previously attended an introductory community-based social marketing workshop by Dr. Doug McKenzie-Mohr. If you have not previously attended an introductory workshop, you can register for the Brisbane, Adelaide or Melbourne introductory workshop and then attend this workshop as well, for a packaged price of $1300/person inc. GST, limited number of spaces available for not-for-profit organisations at $950/person inc. GST.
Melbourne Advanced Workshop Information