Bicycle Network: Fostering Sustainable Behaviour Change Workshops

More learning from McKenzie-Mohr

28 March 2012. More Australians have signed on for training in the techniques of behaviour change that are accelerating the massive shift to bike riding in Australian communities.

A series of workshops on community-based social marketing are presently being conducted around the country by the founder of the approach, Dr Doug McKenzie Mohr, once a psychology professor in Canada, and now behaviour change consultant.

Dr McKenzie-Mohr challenges many of the previously accepted methods of tackling negative behaviours, showing that efforts based on information campaigns, or incentives, or on attitude change, rarely are effective

Workshops are underway or have been completed in Brisbane, Adelaide and Melbourne.

A total of 196 people signed on for the three introductory workshop and another 47 have committed to the Advanced session.

These marketing techniques are utilised by Bicycle Network with remarkable success, and for the past five years we have been hosting Dr McKenzie-Mohr workshops to expose more Australians to his thinking.

Ride to Work and Ride2School are two of the more well-known programs that use these rigorous and scientific techniques.

The methods are now being applied to a series of rider behaviour initiatives such a the Light Up campaign to get riders using lights at night, and in Operation Door Knock, the Campaign with Road Safe Action Group -- Inner Melbourne to get drivers and riders to improve their interactions and reduce doorings.

Bicycle Network has used the approach to harness the power of social diffusion, spreading bike riding by representing it as a normal, everyday activity that all sections of the community will embrace.

More people cycling more often is the result.

Dr McKenzie-Mohr focuses on the key steps of selecting behaviours, identifying barriers, developing strategies, conducting a pilot and broad scale implementation.

Workshops in 2012.

Now in it's fifth year, the program focused on the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting a pilot and broad scale implementation).

The cornerstone of sustainability is behaviour change. Over the last several years a new approach community‐based social marketing has emerged as an effective alternative for delivering programs to change environmental behaviour. From the 22-30 of March the founder of community‐based social marketing, Dr Doug McKenzie‐Mohr will be in Brisbane, Adelaide and Melbourne to deliver introductory two-day workshops. In addition for the first time ever in Australia, on April 2nd and 3rd Dr. Doug Mckenzie-Mohr  will be conducting his two-day advanced workshop in Melbourne for individuals who have previously attended one of his two-day introductory workshops.

We invite you to take advantage of this opportunity and book a place for yourself, your team, or your organisation as it will fundamentally change the way you think about program delivery.

Introductory Workshop Information

Advanced Workshop Information

For more information contact Nicky Lightstone on (03) 8376 8823

Terms and Conditions of Ticket Purchase

Bicycle Network Victoria must be notified in writing 30 days prior to event date for cancellations to receive 50% refund. Cancellations made after this date will forfeit full registration fees. However, delegates may transfer their registration to another person.