Supported by unique brands such as SPECIALIZED Bicycles & Accessories along with Danes Gourmet Coffee and various homemade food delights, customers will experience a welcoming-homely environment full of smiles and laughter. Gove Cycles located at 524 Doveton St Nth Ballarat is Ballarat oldest running and most iconic bike store in Ballarat. After major renovations last year on the 100 year old building in which Gove Cycles has operated out of since 1954, the store has been transformed into a modern fresh Specialized Concept Bike Store with a difference with the incorporation of the Bike Rack Café. At Gove Cycles & Bike Rack Café everyone is SPECIALIZED: We Love Bikes, We Love Food, We Love Coffee and We Love Helping People enjoy themselves whether its getting onto a bike or simply having something to eat or drink in the café. What sets Gove Cycles apart from its competitors is that it’s a Bike Store that offers a complete diverse range of bikes from Kids to Retirees. The Specialized range caters for everyone’s needs. Kids, Road, Mountain, Multi Use, Dirt/Park/Street and Classic Bikes are all on offer. Specialized Concept Stores also offer a full range of parts and accessories like tires, helmets and apparel. Technology plays a big part in cycling these days and this is where the specialized innovation, diverse experience of people in competitive cycling plays a huge role in understanding what cyclist are looking for. - FSR Suspension: Maximum Control, Comfort and Efficiency. - Fact Carbon: Functional Advanced Composite Technology - Smoother is Faster: Maximum control, comfort and efficiency - Specialized 29 Technology: Big wheels done better. - Aerodynamics: Going fast is no drag. The Specialized investment and research into technology as listed above enable riders across the world to win local bunch rides, club races, in becoming World Champions. A big part of Specialized is focused in developing a complete range of bikes and accessories for Specialized Women “Confidence is Power” Both Arthur Shaw and Phillip Orr are fully accredited Body Geometry Fit Technicians. Developed in partnership with Dr Andy Pruitt of the Boulder Centre for Sports Medicine, BG Fit is a comprehensive fit system that creates a perfect marriage between the bike and body. Through an open interview, 20 step fit assessment, detailed equipment adjustments, and a thorough follow up, Arthur & Phil can adjust all riders bikes to fit their personal body requirements to become “One with your bike”.